L. Rose first imported lime juice from the West Indies in the 1980's. Trade thrived because merchant ships were compelled to carry lime or lemon juice. Lauchlan Rose devised a method for preserving juice without alcohol and so he invented the world's first concentrated fruit drink.
Coca-Cola and the Environment Coca-Cola is committed to making a positive difference - to the health of the planet, consumers and the communities it serves. The company is working hard to reduce its impact on the environment in everything it does - growing more while using less in areas such as energy and water use, waste reduction and recycling - and by encouraging people to think more about the positive impact they can have on their local environment.